Another strange idea which seems to stick with people is that those who have ‘made it’ online (whatever that means) had some special advantage, help from a guru or some other secret which they aren’t privvy to.
The truth is that anyone can create a great web based income if they find the right subject matter and can create products which appeal to their market sector. However, if I were to start from scratch again, with no site and no customers or list, this is what I’d do.Firstly I’d work out what I love to do, talk about, write about or think about most of the time. I’d think about how I could use the information to help other people solve a pressing problem they have. It would mainly be around giving them information to help them do or learn something to solve the problem.
Second. I’d create a website with WordPress and write a short tips booklet or film a short video as a giveaway if you join my newsletter (set up via Aweber or similar).
Third. I’d build the site with a few blog posts, Facebook page and Twitter (maybe not Twitter as I don’t like it much).
Fourth. I’d start creating some products around this subject matter. Preferably a continuity membership site but if not that, video based learning with maybe some webinars and e-mail coaching. I’d have a smaller priced entry level product building up to high ticket items.